What is gyaru?

Gyaru fashion is a type of Japanese street fashion that originated in the 1970’s. Gyaru is most commonly referred to as ganguro, but ganguro is actually a subculture of gyaru. Ganguro was popular in the 1990’s, but shortly died out in the early 2000’s. Gyaru is a girly-glam style, breaking away from traditional standards of beauty. Dwelling on the man-made (wigs, fake eyelashes, fake nails, etc). Gyaru fashion does not fit with traditional, and media portrayed ideals of Japanese women. It is often identified as a sign of rebellious youth.

Gyaru fashion is typically characterized by dyed hair (which is often lightened to varying shades of brown or blonde), excessively decorated nails, and makeup. This makeup typically consists of dark eyeliner, and dramatic fake eyelashes; gyaru sometimes wear cosmetic circle lenses as well to enhance the size of their irises, to add more width to their eyes. Brands cater to this particular trend by producing fake eyelashes, circle lenses, and other cosmetics. Typically Gyarus are known for being tan, but that is not always the case.

Clothing wise, gyaru can vary depending on personal style, as seen below.

Another def:

The Gals (ギャル) is an urban tribe of teenage girls and young women 
urban Japanese. This tribe was founded in 1993 based on the aesthetics of the students of Los Angeles. 
Girls who had begun to emulate the aesthetics of American students began to tan 
a lot, using platforms, using Loose Socks (socks very long, many measures, but 
they are smaller than 30 cm), to get fake nails and hair tinted brightly colored 
mahogany tones, blond, brown, etc … and makeup of its own way. The style that started imitating 
American students, was developed into a style that would be the ultimate. 'll start to rank them according to tan, the lighter to darker.

(Have something to add, or edit? message me I’ll keep collecting defs.)



  1. midnight-circuss reblogged this from whatisgyaru
  2. paainfully reblogged this from whatisgyaru
  3. minnieismei reblogged this from whatisgyaru
  4. theforestoffireflies reblogged this from whatisgyaru
  5. whatisgyaru posted this